For the launch of the new Magnum Pink Black ice cream flavors by Langnese, star photographer Ellen von Unwerth photographed the actress Josefine Preuss in moments of Pink & Black. In order to get into this star feeling, a wonderful photo campaign was started, the result of which we were able to convert into a mapping projection to the exclusive Magnum Pink & Light Gallery in Vienna.

Everything was enlightened in pink and the 100 best photos from the PR campaign were projected onto the building.