ALMDUDLER TRACHTEN-PÄRCHENBALL
City Hall · Vienna · AT
For the Almdudler Trachten-Pärchenball, MODULUX created the visual staging at Vienna City Hall. Video projections onto the tent roof and a rear wall in the arcaded courtyard, together with projections in the main hall, made the spaces part of the ball’s visual experience.
A distinctive element was created in collaboration with painter Tom Lohner: a painting was printed on a large canvas and extended through precisely masked projections. MODULUX integrated live footage of the event into selected areas of the painting, bringing the printed artwork and the unfolding event together in a living visual composition.
MODULUX handled content production, all playback and video technology, and live direction on site. From the creation of the visuals to their presentation during the ball, all projection-related services were delivered by one team. The project was commissioned by the agency Kreitner & Partner.
Credits
Client: Almdudler
Commissioning client: Kreitner & Partner
Location: Arcaded courtyard and main hall, Vienna City Hall
Painting: Tom Lohner
Content production: MODULUX
Video technology: MODULUX
Realised by Johannes Menneweger with his former company Lichttapete.