140 Years of Mercedes-Benz

Handelszentrum · Salzburg · AT

To mark the 140th anniversary of Mercedes-Benz, we transformed the Handelszentrum in Salzburg with projections. Commissioned by AVMATTR, we delivered the interior and exterior projections for Mercedes-Benz.

Facade mapping welcomed guests on arrival and accompanied them during short breaks outdoors and as they left. Inside the event venue, we created projection mapping on the lift shaft. Additional projections featured a loop in which the Mercedes star transformed into the words “140 Years of Innovation”.

Together, these elements created a cohesive anniversary experience for guests, from arrival to departure.